Petrichor: Hot-Glued Golf Balls & Letting Nature Do its Thing

It’s our third day of setup at the Rocket Mortgage Classic and a weather alarm sounds throughout the golf course. My client sends me a text mandating that everyone evacuate the course and wait out the storm in the clubhouse. My team and I will often work through the rain wearing rain jackets and boots, but when thunder and lightning hit, it’s unsafe to stay outside.

As we wait out the storm inside, I think about how this will impact the project I have planned for the afternoon. I watch the heavy rain hit the window and it reminds me that some things are just out of our control; no matter how meticulous the plan is, we often have to pause and let nature do its thing.

Read the rest of this post at https://madefloral.substack.com/p/petrichor

Happy Clients: It All Starts with Managing Expectations

Client challenges are a major part of being a business owner. It’s not a matter of “if” but when. I’ve heard from other business owners, “my client won’t pay me!” or “my client said they wanted to go blonde but then changed their mind when they saw the finished product!” As we gain experience running our businesses, we all encounter some version of these issues at one time or another, and they can lead to tension with our clients or, worse, financial loss. It’s not because clients are bad or wrong or because we’re not competent entrepreneurs. It’s because this stuff happens, and we can learn a lot from it!

The challenges I’ve encountered are the reason I get everything in writing. I keep copious notes of meetings, I organize my files and invoices meticulously, and I’ve built a solid contract that accounts for a number of challenges I can expect now and then as a floral business owner.

Read the rest of this post at https://madefloral.substack.com/p/happy-clients

Always Learning: How Classes Can Show the Way and Change Your Life

My woodworking teacher’s name was L. Woods. She was no joke, but the name still makes me smile—first because of Legally Blonde (this woman was neither perky nor pink) and second because Leah Woods was into, well, wood. But here I am, Martha DeFlorio the florist.

Leah was petite, with red pixie-cut hair. She was among the strictest of all my college instructors: she was a tough grader and her attendance rules were savage—three minutes late to her class meant an unexcused absence. In the first weeks of class, I was extremely anxious not only about my teacher’s expectations but also about working with powerful machinery and sharp tools. Band saws, joiners, planers, and chop saws filled me with fear and I had visions of making a big mistake like, you know, losing a finger. Leah’s assistant was, in fact, missing part of his finger.

But something had called me to enroll in this class, and as the semester progressed I slowly became accustomed to the woodshop and the machinery, and an interesting thing started to happen.

Read the rest of this post at https://madefloral.substack.com/p/always-learning

My "Cheeseburger Method" for Color: I never complete an arrangement without it!

I’ve worked with a lot of florists over the years and they often ask me how I think about and use color in my flower arrangements. There’s one color principle I love to start with and it always works!

I never let an arrangement leave the flower studio without using the “Cheeseburger Method.”

I adopted this method when one of my early mentors insisted that any arrangement we made as floral designers should look like “I want to eat it.” At first, this sounded crazy, but I couldn’t stop thinking about what makes certain food look so appetizing before we even get a bite, and how that applies to floral design.

Read the rest of this post at https://madefloral.substack.com/p/my-cheeseburger-method-for-color

It’s All Green: Jackets, Leaves, and Outlooks at The Masters

I’m in Augusta, Georgia designing the plants and flowers for my client’s hospitality suites during The Masters week! Oftentimes, professional golf tournaments hire my company to design the plants and flowers for events like this, and I have such a blast on these jobs.

Unlike any other sport, golf and flowers are truly a perfect match. Golfers travel the world, to the most pristine golf courses and spend their tournament days surrounded by nature. The atmosphere of each course is unique – some are by the water on a cliff overlooking the ocean, others are in a tucked away corner of a verdant forest – all of them have that vibrant green color from the grass and flowers surrounding the course, hospitality suites, and clubhouse.

The temperature in Augusta has been between seventy and eighty-five degrees in the afternoons and all the trees are in full green. It feels like the start of summer here, which is a magic on its own for a northeastern girl like me.

While I’m down here during The Masters week, adding plants and flowers for my client’s hospitality suites, I want to share about why flowers are actually so important to the most prestigious golf tournament of the year.

Read the rest of this post at https://madefloral.substack.com/p/green-jackets-leaves-and-outlooks

A Valley in Business: How do you manage a slow season?

The other day, I went on a walk with my friend, Jay, who is a hairdresser. Knowing his business a bit, I knew it was probably a “slow” season for him, but I asked him how work was going and he told me it was going well! He went on to say that in business there are peaks and valleys, and because many of his clients are away on vacation this time of year, he knows that once it starts to get warmer business will pick up.

I thought about this conversation for a while after we spoke. It inspired me to write to you about the “valleys” that we find ourselves in as small business owners. What do you do when you’re in a slow season in your work, when the money isn’t coming in? Do you start to feel a little frantic, worrying that maybe the money won’t ever come in again?

Here are some things I do in my business that help me to navigate the peaks and valleys and to attract more income during those slow periods.

Focus on Abundance

Something I noticed in my conversation with Jay was that he said work was going well even though I could tell by everything he described that he may be in a slow period at work. This doesn't mean that Jay wasn’t being truthful about his work, it means that he was choosing not to make the slow period feel more problematic by giving it energy. He alluded to the reality of peaks and valleys in his business, but he didn’t come right out and say “my business is tanking and the money isn’t coming in.”

Read the rest of this post at https://madefloral.substack.com/p/a-valley-in-business

A Daffodil Story: And the incredible journey that a single flower can take us on

I keep coming across the same sort of spring posts again and again: posts and reels about spring flowers and all their springy facts. Truthfully a lot of it is content you could find in an encyclopedia (remember those?), and much of it feels like the same spring thing I see every year.

More than ever, I want to hear about the real-life moments we face in each new phase of our lives—why certain things evoke memories and pull at your heart strings. With this new season of spring, a spring that has never come before, I want to share about why daffodils are so meaningful—so much more than a simple springtime symbol—to me today.

Read the rest of this post at https://madefloral.substack.com/p/a-daffodil-story

Developing Style in Creative Business: So you started your own business, how do you find your own style?

Something I wish I learned in the early years of my career is that style develops over time. You can’t force it.

All successful creative business owners have gone through the process of developing their own style. It takes building a foundation, looking at inspiration, and then making it your own. Overall, it takes time, but learning these steps can help you bypass long periods of comparison and deliver a product with a style that’s all you!

Build a Foundation

I started my floral design career when I was twenty-four, fifteen years ago, when I worked for a well-known floral designer in Boston, Orly Khon. Eventually taking on my own clients under Orly’s guidance, I learned many fundamentals of floral design through her expert eyes and direction. At that time, I didn’t know what my own style was, but I was slowly learning about what I was attracted to, some basic principles, and options for adding my own flair.

When building the foundation of your style, pay attention to the ways different elements strike you. From colors and shapes to more general aesthetics and approaches, take note of how it lands with you, how it inspires and keeps coming into your mind. I remember certain moments in those early days—the firsts. Like the first time I smelled the intoxicating peppery fragrance from a single stem of stock flower; getting lost in the vibrant color and patterns of an orange dahlia; and studying the freckles on a foxglove. Let these moments become precious to you, because I promise they will become part of your own personal style inventory!

Read the rest of this post at https://madefloral.substack.com/p/developing-style-in-creative-business

Love Notes: My Favorite Messages of Love Through the Years

When a Valentine’s Day order hits my inbox, I like to scroll all the way down to the message the purchaser wants to send along with their loved one’s bouquet. Just like my floral designs, each of these notes conveys so much personality and conjures up a whole wonderful story in my head. Plus, I do love to play the messenger.

From the super-sweet to the slightly silly, here are the three types of love notes I’ve delivered with flowers over the years.

The heart-felt mushy note.

These are my favorite notes—the classics—and they usually say something like, To the love of my life or Love your forever Valentine. So sweet! I immediately wonder what this partnership is like, and I can sense how important these two people are to one another, whether they’ve been together for a few months or a few decades. Other heart-melting messages include the ones from one parent and some kids, We love you so much! The “we” here really makes me feel so good as a business owner—the thought that my flowers are giving a whole family a chance to say “I love you.” You might think that the sweetness of these messages gets old for a florist, but it really doesn’t!

Read the rest of this post at https://madefloral.substack.com/p/love-notes

Get into the Mechanics of Floral Design: Without Leaving Behind the Romance

For the last six months, I’ve been sending you a monthly newsletter, where I share about my experiences in floral design. Thank you so much for following along!

Writing these posts and sharing them with you has truly become a monthly highlight. Even when I struggle to find the time to write, I’m always happy when I can carve out the time to express myself, especially about my business and everything I learn running it.

Introducing a New Tier

Starting next month, I’ll be offering a special paid tier for my newsletter subscribers. You will always be welcome to keep your free subscription. I’m thrilled to have you following along!

Read the rest of this post at https://madefloral.substack.com/p/get-into-the-mechanics-of-floral

A Trip to the Flower Market On a Busy December Morning

I’m on my way to buy flowers. It’s raining heavy and there’s a light fog covering the mainly dark green and grey landscape of the road leading to the flower market. My heart feels somewhat heavy on this December morning, as the season darkens on top of the major life transition of buying my first home, finding my first tenant, preparing for holidays. There are other transitions, too, and I’m thinking about loved ones, hoping they’re okay. Changing, feeling the feelings of being alive.

My head feels a bit heavy, too. Thinking about numbers, colors, spreadsheets, year-end bookkeeping, new year projections, budgets to stick to, meetings, and orders for the day.

Read the rest of this post at https://madefloral.substack.com/p/a-trip-to-the-flower-market

Something You Can Count on this Winter: Winter Bulbs that Bloom Indoors

I’ve had lots of changes happening on my end this fall. After almost five years of saving and two full years of searching, I finally closed on my very own first home in the Black Rock neighborhood of Bridgeport, Connecticut. I’m exhausted and thrilled with all the possibilities of making this new space my own and renting the second floor of this two family house. I still don’t have a couch or a coffee table, but there’s one thing I’ll definitely find a spot for this holiday season, even if it’s just on the floor: an indoor blooming bulb.

I hope this post will give you an appreciation for blooming bulbs, too, and that they’ll make the long, dark months ahead more bearable.

Read the rest of this post at https://madefloral.substack.com/p/something-you-can-count-on-this-winter

Close up photo of a paperwhite flower.

A Made Floral Recipe (with flowers!)

Let’s talk flower recipes. In this post, I break down the ingredients, assembly, and care of a flower arrangement made by me. This recipe will shed light on a variety of my decisions so that you can put these concepts to work in your own arrangements.

First, what is a flower recipe? A flower recipe is a list of flowers, quantities, and flower colors, along with guidelines for assembling the flowers in an arrangement that will really last.

As a floral design business, there are many reasons for creating a flower recipe. One reason is budget: the only way I’ll stay afloat is if I make a profit, and a recipe keeps me on track. Another reason for building out a flower recipe is to ensure that I have all the necessary items at my fingertips when it’s time to design. Once I have all my ingredients present, within budget, I’m ready to design.

If you happen to be practicing floral design at home or brushing up on your skills in the studio, a floral recipe can also expand your creative vision and introduce you to new flowers and design elements you hadn’t thought to work with before. Play, experimentation, and intuition all play a role in my work, but I’m always surprised at how liberating and expansive it can be to work within the limits of a recipe. 

Read the rest of this post at https://madefloral.substack.com/p/a-made-floral-recipe-with-flowers

My Top Six Tools for Wedding Setup

Hello, September! It’s my birthday month! I’m turning 39!

Made Floral also just celebrated our TENTH birthday. We’re definitely feeling the new year vibes over here, and I’m sure most of you are, too—with kids back to school and new goals being set as we head into Q4, there’s an undeniable energy of refreshed intentions.

I’ve loved this time of year since I was a kid. Shopping for new school supplies was always a yearly highlight for my creative younger self. Freshly sharpened pencils, clean notebooks, new boxes of crayons or paints. I just signed up for an art class that starts next week, “Acrylic Painting,” and I have my own list of art supplies that I’m shopping for. Perhaps you’re learning more about flowers or getting more serious about starting a flower event business. The tools we use to get the work done set us up for success, and I’m excited to share the top six tools I could not live without on wedding setup.

Read the rest of this post at https://madefloral.substack.com/p/my-top-six-tools-for-wedding-setup


People, Places, Flowers. How We Build Business.

Whenever I travel for work, I make time to connect with friends and colleagues and I try to stay inspired with local art and architecture. I’m often lucky enough to do both.

While connecting with people and enjoying local architecture might not sound like “work” activities, both are actually hugely important to my business and its success. A couple of outings on my recent Detroit trip have inspired me to tell you more about Made Floral’s growth with a fun walk through a couple of beautiful buildings that nurtured it.

On one of my days off, I head over to the Fisher Building, a skyscraper in Detroit, to meet my friend Sabriyah for coffee.

Read the rest of this post at https://madefloral.substack.com/p/people-places-flowers

Staying Grounded in the Busy Season. Oops, forgot to meditate!

Happy June! The white birch and oak trees are in full bloom here in Connecticut, and I’m ready for summer to take off!

This is the time of year when we’re sorting out all the final details for the upcoming weddings we’ve been working on for months. I’m also getting ready to head to Detroit in a couple weeks for my biggest gig of the year when I design and install the plants and flowers for the Rocket Mortgage Classic PGA tournament. This will be my sixth year working on the tournament as the floral and plant designer, and each year I learn boat loads of new information—about my floral and plant design, my business practices, and myself.

Designing the flowers and plants for golf tournaments has become an annual highlight. It reminds me of a time in my life that felt too good to be true. In early 2021, I lived in Puerto Rico for three months. One of my favorite parts about the trip was the amount of time I spent outdoors. Monday through Friday, I sat at the picnic table in my backyard—a stone’s throw from the beach—and worked from paradise. I started the day with meditation, coffee, and yoga on the patio, and I walked the beach on my work breaks and weekends. Doing floral for golf tournaments takes me right back to that peaceful, outside all day everyday feeling.

Being Well on Big Events

Last year, my best friend sent me a message during the Rocket Mortgage event saying “I would love to know how you stay grounded during an event this massive!”

Read the rest of this post at https://madefloral.substack.com/p/staying-grounded-in-the-busy-season


Trip to Detroit and Fallingwater

I was in Detroit last week to work on flowers for a private party happening at the NFL Draft. My client wanted all of the flowers to be mainly in yellow, to go along with the title sponsor’s logo which is a golden, canary yellow. Using a range of yellows, from pale yellow to butter yellow to canary yellow, along with white and cream tones mixed in, yielded a monochromatic palette. The client was super happy, and the flowers received so many compliments from the staff at the Detroit Foundation Hotel.

I wanted the florals to feel light, and airy, and beautiful. The NFL Draft is a predominately masculine event and I’m thinking of the Jeremy Allen White images that have been floating on the internet these last months of him in NYC with arms full of flowers from farmer’s markets.

I selected roses in a golden yellow and daffodils that gave off creamy, blended tones. I loved the pale yellow stock and pale lisianthus that seemed to cool down the eggy yolk-colored tulips and roses. And the white sweet peas — they always just make everything lighter, softer. I did add a small touch of greenery in the arrangements, only the larger arrangements because it was all I could get my hands on. I decided to go with light green hellebore. I love this flower so much and I believe it does wonders for arrangements. It’s greenery, but also a flower. It’s available in green, white, burgundy, and it’s floral nature offers a beautiful transition between colors. Hellebore also helps to soften the harsh line of the neck of a vase. IYKYK.

I thought I would have more time to play in Detroit while I was there. There are tons of things I wanted to do and people to see, but I was there for work and I was able to manage having two really beautiful dinners with very dear friends of mine. I met my girlfriends who I used to play cards with every third Monday while I used to live in Detroit. We wet to Ottava Via and it was really good as always. I also met with my friends Brad and Autumn, Brad I know from Shinola, at Seldon Standard which is easily my favorite restaurant in Detroit. It’s always so delicious and creative and feels healthy in a way that I can just tell that they are using healthy ingredients. The quality is there and it’s felt!

This spring weather has been a real treat, some rainy days in Connecticut but mostly days in the 70s with blue skies and all of the vibrant green that has been popping up with the leaves on the trees. I am feeling truly blessed, for the work that has come my way this year and the ability, my health, to produce work! I am also grateful that I had a chance to visit Fallingwater, a house I have long admired by Frank Lloyd Wright. I used to be a student in architecture school in 2008 and it’s where I learned about design principles and drawing and art history.

FLW, next to Mies van der Rohe, is one of those architects that is very hard not to like, IMO. His work is so captivating and different and pulls you right in…I think the scale of his projects and probably how he uses color, in contrast to but also working with the site. The scale is what makes his work feel so pronounced to me. I really enjoyed touring the grounds. Back when the original owners lived in the space, they had fresh flowers delivered to their home every day! I asked the tour guide to repeat that, because we all know that flowers do last longer than a day. I’m sure she composted. Hopefully. The floral design style is a single type of flower - I’m not sure if FLW or Liliane decided that, but I do think it goes well with the space! From the outside, Fallingwater has a lot of nuetrals and clean lines, but the inside feels very much like you’re inside the Brady Bunch house with the midcentury modern feel. Lots of textiles in color and patterns. The use of orange and red stands out to me and these colors of warmth are used throughout the house.

There is a lot of playfulness going on with the interior design, so flowers in a neutral tone, all one type, makes sense. The flowers in the house were mainly mums in white. There were also some vases with cuttings of branches from the nearby outdoors, like rhododendron. I also especially loved the two sets of flower boxes, one that was in the main living room - kind of a cool placement for a flower box, but going along with the theme of bringing the outdoors in. There was also a really nice flower box outside on the upper patio outside the son’s bedroom. What a cool house, so happy I had the chance to visit. The grounds are so incredibly lovely and green. I heard that June is a great time to visit because the rhododendron bushes will be in bloom.

I’m starting a SubStack next month! This is my last blog post before the transition. I’ll share a link here so you can follow me there!

Field Notes: Cali to Baja

I flew to the west coast last week to visit my friend from high school. Cali was more green than I expected due to all the rain they received over the winter. Here are some of my favorite spots from the trip!

Jasmine vine and birds of paradise flowers, on Cypress Ave between Wilshire and Georgia in San Diego.

The oversized elephant topiaries with trucks up at Balboa Park. So many museums here - if I had known I would have spent the days that it rained here. But instead we binged the last season of True Detective - very good.

The cacti and rose garden at Balboa Park. The rose garden was completely pruned back, so that was underwhelming but in general this area is packed with flowers, I was told.

The plants and flowers, mainly birds of paradise, at our hotel in Baja.
Puerto Nuevo for the night markets and restaurants on the ocean.

The Lafayette Hotel in San Diego. Loved the bar, very Roaring 20s vibe with outdoor pool. So not expensive to lounge at the pool there if you’re not a guest. Yummy matcha but also not hard to get that wrong as long as it’s high quality matcha.

Drove out to Jacumba in the desert for brunch and to view the Superbloom from the past rains. Bright orange flowers took over spots on the highway creating long blurry moments as we zipped past. I thought superbloom was something that happened every year, but my friends said nooooo. Superbloom happened last year, and the time before that was ten years ago. Felt so special to experience it here. I watched it all with the cutest puppy in my lap. My friend’s friend, took us through the desert in his 87 Bronco and it was a real treat.

Ocean Beach for the most beautiful sunset. Pacific Beach for brunch and midday walking.

Also loved the the cliffs in La Jolla, and watching the Navy Seals workout, like a serious workout, on the ocean in Coronado.

Our car got towed one afternoon on the way to Tory Pines which honestly felt so awful at the time, but now just feels hilarious. Also that it happened with my friend from high school feels fitting…on spring break.

I held a private workshop online for one of my students. Looved starting off my last day this way. We made centerpieces, talked a lot about negative space, and resisting the urge to add all of the flowers to the vase.

The weather there was cold and rainy the first couple of days but then warmed up a lot for the rest of the week. I’m so grateful to have had a couple of really warm pool days in Mexico. This winter has been so long and…just long. Happy to say goodbye to winter this weekend. Goodbye, winter! I won’t miss you. ;)



Wintering

This time of year is a lot of meetings talking about flowers, planning for the months ahead. No two years are the same. Booking seasons never show the same patterns from year to year which always keeps me on my toes every year. It can feel frustrating when bookings don’t happen, and also so exciting when the bookings go through. Frustrating because getting rejected still hurts, even after working in this business for 14 years. My bounce back muscles are flexed.

In between the work, I’ve been finding joy in the following. Binging Suits since my time spent in Sarasota for the World Champion’s Cup. Dare I say that Suits somewhat reminds me of The Sopranos. Thoughtful, humanizing, beautiful writing, and real, honest, character development. We can all see a part of ourselves in each of the characters when they find themselves at an impasse of wrong and right. Plus, Harvey! Insert the heart eye emoji here. And Meagan Markle. I could go on and on. Quince branches have brought me so much joy this winter. I bought a couple of bunches mid January and just tossed them this week. They lasted so long. Our customers have enjoyed watching them bloom indoors and that makes me smile, too. Hyacinths in bloom with their fragrance. Wondering why I haven’t bottled up their scent yet. Walks at the beach with friends, the very few nights out since this winter was very much about hibernating. And working. And reading. I’m rereading “The Universe has your Back.” And a cheesy Elin Hilderbrand novel.

It’s nice to find a reason to celebrate this time of the year. Maybe every year feels this way, but this winter has felt exceptionally long. I’m always thinking about how I can spend extended time in Puerto Rico, but booked a trip to California instead.

Back to the meetings. I love connecting with my clients in this way, hearing about their dream for their wedding. Looking at photos and the sentimental reasons to add specific types of flowers woven into their vision. It can be pretty overwhelming to make design decisions, especially when we have so many design options at our fingertips with social media. The best advice I can offer to anyone planning a wedding, or designing anything really, is to first take the time to look at all the things. Look at all the photos from your friend’s wedding, wedding photographers you admire, Vogue weddings, Pinterest search results for ‘Baz Luhrmann’s Rome and Juliet Wedding’ - not sure if that’s a popular search, but it should be. Pin and screenshot all the things you love, all the images that make your eyes dance a little when they land on an image. Do that for a while, depending on how much time you have. Maybe a month, two weeks? Just let your brain take in the imagery as you slowly start to develop your style. 

Next, go into a period where you stop looking at images and inspiration. Almost like meditation. Close your eyes…what do you see? Without the imagery in front of you, what do you remember most? The strongest visuals that pop up in this way are the ones that have stayed with you. Kind of like the feeling when you’re shopping, and you don’t buy the jacket that you fell in love with at the store. But later on, hours later, you’re still thinking about it. Get into that state, that frame of mind. Your event will feel so much more personal that way.

Holidays are here!

November is one of those months that feels so busy because we are all preparing. Our studio is busier than ever and I am so excited to Holiday Season with you! We are offering flower arrangements for all the occasions - Thanksgiving, a gift to your client, for you, to anyone you need to say “I’m sorry” to! For all the reasons! You can order, here on our website, for delivery on Thursdays only. For the week of Thanksgiving, we will deliver on that Wednesday, November 22. It feels like November just started but we will be closing our orders for Thanksgiving next week, on November 15th. Ah- get your orders in!

Order Thanksgiving Flowers!

The place card table arrangement that we made for Ailie & Andrew’s wedding this November. We’ll show you more photos of their wedding soon, it was so beautiful! This style arrangement would make a great welcome piece to your event of home for the holidays!

Order Thanksgiving Flowers!

One of our Subscription bouquets ready for delivery! Look to our website to get weekly or bi-weekly flowers delivered to your door!

Thanksgiving is a big deal at my family’s house, definitely more than Christmas or any other holiday. I was having dinner with my parents last week and we were talking about the Thanksgiving menu. My dad (who is a Marine veteran and takes hosting kinda seriously and believes that plenty of food means there isn’t enough) mentioned a few times how Thanksgiving was only three weekends away and how the holiday is early this year. I can always count on my dad to keep me posted on how much time we have left, I call it Military time. Now, that kind of talk sometimes sends me into a panic. I mean, we still have three weeks left, no wait, two weeks now. But overall, he’s right. Thanksgiving IS coming up. But also, this isn’t our first rodeo, we’ve got this. (You’ve got this, too!) I offered to help order the pies and said out loud, “I’ll order them next week” and then I remembered that I said the same thing last year and I forgot to order the pies from Palmer’s, the best around IMO (I always check to see if Sister Pie has started to ship from Detroit). So anyway, last year, I forgot to order the pies from Palmer’s in time, and so I had to go with another option, which was good, but it wasn’t Palmer’s. Instead of putting ORDER PIES on my to do list and letting it nag me for the next three weeks, I just ordered right then and there. I pulled out my phone, ordered three pies - two pecan maple and one pumpkin pie. Done. The pies never made it to my to do list and the job was complete. It’s the little things like this that make me happy, because, Virgo. All this to say, don’t wait to order your Thanksgiving flowers! Morale of the story? Do it now!

Two workshops are coming up this month! The first, “Make your own Thanksgiving Centerpiece,” is on Tuesday, November 21 (week of Thanksgiving) at Flat Vernacular in Norwalk from 6-7:30pm. Our next and last workshop of the year is “Make your own Wreath,” also at Flat Vernacular on November 30th from 6-7:30pm.

I am so excited to have Made Floral pop up at the Shinola store in Tribeca on November 18+19 and December 22+23. Shinola holds a special place in my heart, we have been working together for nearly 8 years now! It’s so sweet to work with the Shinola team on the east coast and midwest when I’m back there. Really looking forward to meeting the team, customers, and offering seasonal items for flowers, plants, wreaths garlands. Stop by the Tribeca store on these dates!

Wedding consultations have our team so busy, and 2024 is going to be a very full year. Honestly, out of all my years of working with flowers (13 years!) I don’t ever remember fall being such a busy time for booking for the following season. Booking season is usually January through March, but this year has definitely started early! I love it! I’m so excited for our new clients and the weddings and floral visions that we get to dream up with them!

Also, we have very exciting news that we’ll share soon! It involves warm weather in December!