When I create an arrangement, I think about all of the elements that make it whole, that make it feel complete. I consider the basic design principles—color, balance, movement, unity, emphasis—when making each arrangement.

I add a flower, take a step back, squint my eyes and lower my body so that I’m at eye level with the flowers. I notice that something is off, not quite right, so then I move towards the flowers and take the stem out of the vase and move it a tiny bit to the left. The process begins again, taking a step back, squinting my eyes, moving that same flower a smidge to the left again.

Read the full article here: https://madefloral.substack.com/p/intuitive-floral-design