Part 1: Why a Flower Subscription Service Saved My Business

Before anything else, I want to say thank you.

If you’re reading this, you’ve supported my flower subscription—or cheered me on in some other way—and that support has truly helped this small business grow. Every bouquet on a doorstep, every kind word, every renewal matters more than I can say.

Looking back, I can see how much the past few years shaped not only my business but my approach to life. Covid was a turning point in so many ways. It taught us all lessons—some personal, some professional—but for me, the pandemic reshaped how I run my business and how I think about stability and growth.

Read the full article here: https://madefloral.substack.com/p/how-a-flower-subscription-service